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The brand story

The brand story...

AZ stands for the first letters of our surname Atelj and the village Zagrad where we come from.

AZ also represents the first letter of the oldest Croatian script, Glagolitic.

AZ means "number one" in the Glagolitic alphabet.

AZ encompasses all the tastes, aromas, memories, stories, and dreams hidden between the letters A and Z.

Atelj Zagrad
Atelj Zagrad logo

The pensive girl, partially leaning on an olive tree, sits atop a stylized Glagolitic letter AZ. She symbolizes our connection to olive growing: firmly rooted in our history, tradition, and family, we strive to preserve what we have inherited, aware of the fragility of what we claim, while carefully and confidently looking to the future.

Zamišljena djevojčica
Next: Ravni kotari/Zagrad